785M
Active Apple Pay users globally in 2024, making it one of the largest digital payment platforms in the world
Industry data, 2024
The only multi-browser Apple Pay integration you need
Most PSPs support Apple Pay on Safari only. HiPay has just launched true multi-browser Apple Pay, meaning your customers can pay with Apple Pay on Chrome, Firefox, Edge, and Safari across every device. One integration covers everything.
785M | 574K+ | 14.22% |
| Active Apple Pay users globally | Merchants worldwide accepting Apple Pay | Apple Pay share of global online payments in 2025 |
Key data for Apple Pay
APPLE PAY IN NUMBERS
574K+
Merchants worldwide accepting Apple Pay across 168 countries, with adoption growing across all major ecommerce categories
Apple, 2025
51%
Share of global iPhone users who have activated Apple Pay, reflecting deep integration into the Apple ecosystem
SQ Magazine, 2025
14.22%
Apple Pay's share of global online payments in 2025, making it the second largest digital wallet globally after PayPal
SQ Magazine, 2025
How does Apple Pay work?
Apple Pay is a digital wallet built into every iPhone, iPad, Mac, and Apple Watch. Customers pay using the card already stored in their Apple Wallet, authenticated via Face ID or Touch ID, without entering card details at checkout. Because HiPay supports Apple Pay across all major browsers and not just Safari, your customers can complete the payment regardless of how they arrived at your checkout.
STEP 01
Customer adds to cart
The shopper selects their items and proceeds to checkout on your store, on any browser or device.
STEP 02
Apple Pay button appears at checkout
The Apple Pay button is displayed automatically to eligible customers. No manual selection is required for returning users.
STEP 03
Customer authenticates with Face ID or Touch ID
A native Apple Pay prompt appears. The customer authenticates using Face ID, Touch ID, or their device passcode. No card number is entered.
STEP 04
Payment processed instantly
The tokenised payment is processed in real time. No card data is ever shared with the merchant.
STEP 05
Order confirmed
Your system receives the webhook confirmation and the order is processed immediately. The customer sees confirmation on screen and in their Apple Wallet.
Why HiPay is the right partner for Apple Pay
What sets HiPay apart for merchants adding Apple Pay to their checkout.
Multi-browser Apple Pay, out of the box
Most PSPs only support Apple Pay on Safari. HiPay has just launched support for Apple Pay across all major browsers, including Chrome, Firefox, and Edge. Your customers can pay with Apple Pay wherever they are, on whatever browser they use, with no extra development work on your side.
One integration, all your markets
Apple Pay activates through your existing HiPay integration. Full-service is available across 30 European markets with daily settlement in EUR. Gateway support extends to 100 plus countries. Your technical team works with the same API already in production.
Native strong authentication, no 3DS2 overhead
Apple Pay uses Face ID and Touch ID as native strong authentication. Every transaction satisfies PSD2 SCA requirements automatically, with no additional 3DS2 step required on the merchant side. Your conversion does not suffer from authentication friction.
Full and partial refunds
Apple Pay supports both full and partial refunds through HiPay's standard refund flow. No separate process is required for your operations team.
Payment guaranteed
Once authorised, Apple Pay transactions are guaranteed. HiPay handles disputes in line with card scheme rules, with no additional complexity for your team.
Native biometric authentication
Face ID and Touch ID replace manual card entry at checkout. Conversion rates stay high because authentication is instant and familiar to every Apple user.
Multi-browser support
Unlike most PSPs, HiPay supports Apple Pay across all major browsers: Safari, Chrome, Firefox, and Edge. No customer is left without the option to pay with Apple Pay.
Localised fraud management
Risk rules are configured automatically through HiPay. Tokenised Apple Pay transactions carry reduced fraud exposure compared to standard card payments, with no card data shared at the point of sale.
CMS-ready integration
Apple Pay is available out of the box for Magento 2, PrestaShop, Shopware, Salesforce Commerce Cloud, and WooCommerce. Your technical team can activate it without custom development.
Common questions
What is Apple Pay?
Apple Pay is Apple's digital wallet and payment service, built into iPhone, iPad, Mac, and Apple Watch. Customers pay using a card stored in their Apple Wallet, authenticated via Face ID or Touch ID. No card number is entered at checkout and no card data is shared with the merchant. It works both in-store via NFC and online via supported browsers.
Which browsers support Apple Pay through HiPay?
HiPay supports Apple Pay across all major browsers, including Safari, Chrome, Firefox, and Edge. Most PSPs limit Apple Pay to Safari only. HiPay's multi-browser implementation means your customers can complete an Apple Pay payment regardless of which browser they use, with no extra development required on your side.
In which countries is Apple Pay available through HiPay?
HiPay offers Apple Pay on a full-service basis across 30 European markets, including France, Germany, Italy, Portugal, Spain, the Netherlands, Belgium, and more. Gateway support extends to over 100 countries worldwide. Contact our team to confirm availability for your specific market.
What currencies are supported?
Full-service Apple Pay through HiPay supports EUR settlement. Gateway integration supports all major global currencies, allowing international merchants to accept Apple Pay in local currencies and settle in EUR.
Does Apple Pay support recurring payments?
No. Apple Pay does not currently support recurring or subscription billing through HiPay. Each transaction requires the customer to authenticate individually. If your business model requires recurring payments, HiPay can advise on complementary options.
What is the chargeback and dispute policy?
Apple Pay transactions are subject to card scheme chargeback rules, as the underlying payment instrument is the customer's card. Dispute timeframes follow the card issuer's regulations. HiPay's fraud management configuration helps reduce chargeback exposure, and our risk team can advise on thresholds for your market.
Talk to a payments specialist about Apple Pay
Our team explains how to activate multi-browser Apple Pay through your existing HiPay integration in less than a week. No commitment required.
Free diagnostic call, no commitment
Technical team available to review your existing integration
Enterprise SLA with dedicated support
CMS-ready for Magento 2, PrestaShop, Shopware, SFCC, and WooCommerce