Grow the brand’s international presence
Over the years, Izipizi’s website had grown organically on the French market. But Izipizi had set itself the ambitious goal of moving onto the international stage, and needed multiple transactional websites. These sites had to accept multiple currencies and local payment methods, respect local selling regulations and provide the same enjoyable customer experience : a demanding list of requirements.
Establish a robust payment infrastructure
On the old website, the failure rate for card transactions could be as high as 30%, and 40% for the US. In those cases there was no clear message to the customer why the payment had failed, which led to frustration. Reassuring users with clear and accurate messages about the status of their transaction was key, in order to maintain consumer trust, brand value, and guarantee return custom.
Making e-commerce easy – globally
Izipizi was committed to creating a frictionless experience for its customer worldwide. Izipizi worked to set up separate multilingual shops by geographical zone offering local payment currencies and product ranges: France, EU, Europe non-EU, US and ROW.
For legal reasons, certain countries have specific customs regulations and additional costs. With this new setup, the models, prices, shipping and payment methods for each website could be completely customised as needed. Due to its international experience and strong multi-channel offering, HiPay was the logical choice.
The solution from HiPay allowed Izipizi.com and its subsidiary sites to display the right total in a user’s local currency, together with the appropriate selection from 15 familiar local payment channels. Integrating HiPay payment was easy thanks to an off-the-shelf connector.