Challenges
Founded in 2011 by Régis Pennel, L'Exception is first and foremost L'Exception.com, the first French online "Select Store", bringing together nearly 400 French designers and more than 4,000 references, including Carven, Kenzo, Jérôme Dreyfus, etc.
The need to be accompanied by experts was the first need of the brand. Since the launch of the e-commerce site, L'Exception has been recording record numbers of orders, in France, Europe and beyond. Very quickly, the need to be accompanied by a partner capable of meeting the specific needs of the online shop in terms of payment was felt.
The company also needed to reduce online fraud and offer new payment solutions. This is why L'Exception chose HiPay.
Solutions
Several solutions were considered and implemented to help the retailer in its omnichannel strategy:
- From Web to Store: HiPay supports the French retailer in its physical adventure and deploys a unique, fluid and efficient web and store system integration. Information is automatically fed back, both online and in shop.
- The "multi-currency" system allows customers to pay via different payment solutions, e-booking, click & collect and, above all, the possibility of making refunds in shop for purchases made and paid for online are now options that are accessible in shop.
- A desire to accelerate internationalisation: L'Exception wanted to be able to pay its customers in their own currencies, while the site was delivering to more than forty countries.
Benefits
After only a few weeks, the results were visible:
- Successful international expansion: HiPay met this expectation, via a single integration, new payment methods were implemented, deploying international and local currencies. Their growth rate jumped from 50% to 300%.
"Today, we collect payments in different currencies and our export growth has even exceeded the growth of sales in France," explains Régis Pennel.
- Expert support: with HiPay, an e-merchant is assigned a dedicated team that reacts to his requests in real time and anticipates his needs. Thanks to this support, a real proximity has been created with L'Exception.
