![](https://ik.imagekit.io/hipay/Hi_Pay_x_Alltricks_velo_77494332a6_EuJmBgmok.jpeg)
Challenges
Covering the European market, Alltricks generated €56 million in revenue in 2017: a substantial part of this niche sector. HiPay worked closely with the brand to design, deploy and manage a solution that now enables the e-tailer to generate €5 million in additional revenue per year.
The brand's challenges were therefore to:
- Bringing together multiple brands on a single platform
- Generate continued growth through a new business model
- Find an experienced partner who can implement, manage and support the transition of this project from their previous Payment Service Provider (PSP).
![](https://ik.imagekit.io/hipay/Hi_Pay_x_Alltricks_nature_d6c318b4f7_RjlguwHK7.jpeg)
Solutions
At the time of the release of this project, Alltricks had about 20 sellers and 2000 products.
To launch their marketplace, the following solutions were found:
- Simplify the payment of sales to individual merchants
- Delegate this process entirely to HiPay for greater efficiency
- Enable international brands and retailers who do not have a BtoC e-commerce site, but also small sellers whose budget does not allow them to reach a large online audience, to distribute their products.
![](https://ik.imagekit.io/hipay/velo_alltricks_x_hipay_df7be550e0_kKucWZTZQ.jpg)
Benefits
After several years of setting up their marketplace, Alltricks has seen several benefits from this project:
- Better customer experience with better service and quality products
- Significant time savings through self-management features
- Increased revenue
« Today we are seeing an increase in our monthly revenues from 300,000 to 400,000 euros, thanks to our marketplace managed by HiPay, which represents approximately 5 million euros in additional annual revenues ». - Stéphane Rosi.