Payment data: valuable insights to drive profitability on merchant sites

With the rise of big data, e-merchants can benefit from various indicators to analyse their customer’s browsing behaviour. However, transaction data are still too often overlooked. A combined analysis of data from the order (customer’s name and email address, type of purchase, cart amount, IP address) to the authorisation request (type of bank card, name of the issuing institution) provides a wealth of information and opens up many possibilities for optimisation.

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