HiPay offers MyBank to its e-merchants

Paris, November 22nd, 2017, 7:45 a.m.: HiPay (ISIN code FR0012821916 – HIPAY), a fintech company specialized in payments, extends its offering and puts forward MyBank, a solution of real-time bank transfer.

With revenue up to 19 billion euros and an increase close to 18% last year, the e-commerce market in Italy is on the 5th place in Europe. Italians are over 22 million to regularly buy online for an amount nearby €1,350 per buyer and per year.

To meet the needs of the digital Italian market, HiPay wanted to give every chance to succeed to European merchants by making it possible for them to offer MyBank to Italian consumers and businesses. Launched four years ago, MyBank is already connected to more than 80% of Italian banks and is used by 12% of Italians to buy online. Today, the payment method treats on average 8 million euros of bank transfers per day, in both B2B and B2C contexts.

MyBank continues on its high growth and have among its clients some well-known names of the Italian industry. This new partnership with HiPay supports our pan-European vocation and lets us broaden our scope thanks to HiPay’s reputation on the European market.” explains Riccardo Porta, Digital Marketing Strategist of MyBank.

With this integration, HiPay offers European merchants a real-time payment method, without any chargeback and with a performing conversion rate thanks to a smooth user experience and no transaction amount limit.

Paola Trecarichi, Managing Director HiPay Italy, concludes: “Since the launch of HiPay in Italy, a lot of merchants chose to trust us. We already offer them some payment methods dedicated to Italian consumption habits, like cash payments. Offering bank transfer via MyBank is an extension of our strategy: HiPay European e-merchants are now able to access the most popular local payment methods via a single integration through HiPay.

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