Déco.fr, M6 Group, chooses HiPay to manage payments for its new marketplace
Paris, 30 March 2017 at 5:45 pm: déco.fr, the specialist in home and garden furniture design, selected HiPay to transform its comparative pricing site into a commercial marketplace.
M6 Group, the French multimedia and TV group, just celebrated its 30th birthday. Thirty years building a strong corporate identity and a faithful relationship with the people of France. By launching its own marketplace, déco.fr carries on the Group’s efforts by offering its clients the ability to enrich their visits by buying designer products. Thanks to this new e-commerce offering, déco.fr reinforces its leadership in indoor and outdoor decoration.
Online payment, a special challenge for marketplaces
A marketplace must have a robust solution for transaction management but also have features dedicated to marketplaces required to administer merchant accounts.
A payment solution tailored to marketplaces should offer the best features for cash-in transactions – conversion rate optimization, fraud prevention and data analysis – while facilitating the management, security and revenue allocation for each of the sellers.
At the beginning, visitors could not buy on déco.fr. “After a benchmark of the online payment market, we did not feel ready to obtain our own banking license. By deploying our marketplace, we had a single purpose: maintain the trustworthy relationships we have built with our customers by offering an outstanding experience, as much in terms of payment as in a high-quality service. A long-standing leader in online payments with a complete solution for marketplaces, HiPay quickly stood out as the best choice to help us easily make the transition into this new e-commerce activity.” explains Philippe Favier du Noyer, Head of déco.fr website.
“We are starting this new partnership under the best possible auspices. All the elements for success have come together to make déco.fr the e-commerce reference for home and garden design furniture. We are going to contribute to this goal by activating all the growth drivers available on the platform, such as unified payment, financial reconciliation, mixed cart management which also includes fraud prevention and international expansion. We are happy to welcome déco.fr amongst our numerous marketplace references. These partnerships highlight the success of our solution combined with our dedicated support for marketplaces.” comments Nabil Naimy, COO at HiPay.
Thanks to this new collaboration, déco.fr plans to surpass 10 million euros in sales during 2017 and triple this amount within the next two years.